Ottawa BlackJacks Partner with FanSaves

The Ottawa BlackJacks of the Canadian Elite Basketball League (CEBL), Canada’s largest professional sports league announced today that the team has partnered with the Eastern Ontario-based tech startup, FanSaves, a digital couponing platform which gives fans access to discounts and deals from team sponsors.

Entering their sixth season of CEBL play, the BlackJacks have built meaningful and engaging partnerships with local, national and international brands and have been steadily expanding their footprint within the business community. In the continuation of providing fans with the latest in unique and interactive opportunities, the BlackJacks have entered into a partnership with the local couponing platform, FanSaves. 

An award-winning initiative, its two co-founders Shannon Ferguson and Kris McCarthy both have deep ties to the Ottawa area. McCarthy grew up in the Capital Region while Ferguson was named one of the region’s Forty Under 40 recipients in 2022. The duo has partnered with many local businesses since launching FanSaves and have also served as members of the Invest Ottawa community for many years.

“The shop local, shop Canadian movement is more important in this day and age than ever before,” said FanSanves co-founder Ferguson. “Finding ways to save money is always on people’s minds and we’re excited to partner with the BlackJacks to continue utilizing technology and the team’s growing influence in the marketplace to pass savings onto fans.”

“Our ties to the Ottawa community mean that this partnership is one that we are especially invested in,” added McCarthy. “We have seen the brand identity and overall league awareness only continue to grow year over year and we are looking forward to fostering a longstanding partnership with the Ottawa BlackJacks.”

The BlackJacks digital coupon book is now live and available for all members of the public to access and offers fans and visitors to the area a growing roster of discounts and deals from BlackJacks sponsors and partners featuring exclusive offers to our loyal season-seat members. Offers from such businesses as GoodLife Fitness, Jack Astor’s, Meal Prep Ottawa and Mucho Burrito are already available The platform is free to use and can be accessed at fansaves.com or on the mobile app.

“The most important element of a successful commercial relationship with the BlackJacks is the ability to demonstrate tangible value to our partners and help these businesses grow profitably,” said BlackJacks President Mark Wacyk. “FanSaves is the perfect vehicle to help accomplish this by managing our online coupon platform, providing critical customer/sales data and quantifying the return on investment of our partners. Our close working relationship with FanSaves will allow them to become an extension of our marketing department and ensure efficient delivery of the unique values of their platform.”

As technology continues to have a growing impact on the sponsorship industry, the BlackJacks are proud to be league leaders for Canadian professional sports teams. By promoting the shop local movement and engaging its fan base with ever evolving touchpoints, the club’s new online coupon book will give fans an exciting and innovative way to support team partners.

Flexible ticket packages are currently available to purchase by visiting theblackjacks.ca/tickets.

BlackJacks 2025 season-seat memberships are available now. For additional details, fans are encouraged to email [email protected] or call 613-690-0519.



All games are available for free to CEBL+ and TSN+ and in 2024, more than 50 CEBL games were broadcast live nationally on TSN, Canada’s Sports Leader, and Game+, with an additional eight games in French on RDS.

About FanSaves

With a goal to eliminate paper coupons from professional sports and make it easier for teams and their sponsors to track customer analytics, FanSaves is a B2B SaaS company that continues making waves in the world of sports tech and sponsorship. The platform has featured thousands of deals with over 2,000 brands and businesses with the startup touting a growing roster of teams in many leagues including in NASCAR, AHL, ECHL, MiLB, CEBL, G-League, USL, WHL, QMJHL, MASL, SPHL and more. The company is a strong business leader in the Ottawa area and beyond winning multiple business awards in the Ottawa Region and across Canada.

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