Booster Juice Becomes Official Smoothie of the CEBL

The Canadian Elite Basketball League (CEBL) and Booster Juice, Canada's original juice and smoothie bar, announced Thursday a partnership naming Booster Juice as the Official Smoothie of the CEBL for the upcoming 2024 season.

Booster Juice, a partner and supporter of the CEBL at 2023 Championship Weekend in Vancouver, will now engage in a league-wide, season-long campaign across all CEBL markets. This partnership further builds on Booster Juice's ongoing commitment to creating healthy and vibrant communities across Canada, and officially aligns two truly Canadian brands.

As part of this national partnership, Booster Juice will promote its delicious, nutritious smoothies that are perfectly suited for an active lifestyle by aligning with elite CEBL performances as the presenting partner of the Player of the Game on all 107 CEBL broadcasts during the 2024 season.

“We are proud to expand our partnership with Booster Juice in 2024 as they continue to support the CEBL and basketball in Canada,” said Mike Morreale, Commissioner and Co-Founder of the CEBL. “Their vision and commitment to promoting healthy and active lifestyles in our communities across the country aligns perfectly with ours, and we’re pleased to be working with them in an increased capacity this season.”

“The CEBL has been growing tremendously and fills that need for competitive basketball in Canada, and we are proud to be a part of it as the Official Smoothie of the CEBL,” said Booster Juice President and CEO, Dale Wishewan. “We hope with this partnership we can help fuel their continued mission to develop Canadian players, coaches, sports executives, and referees.”

The 2024 CEBL season tips off Tuesday, May 21 at 7 p.m. local / 9 p.m. ET when the Calgary Surge host provincial rival the Edmonton Stingers in a nationally televised (TSN) game at Scotiabank Saddledome. Season tickets and flex packs are now available league wide with priority seating access and preferred pricing. Ticket information for all CEBL games, including single-game tickets, can be found by visiting cebl.ca/tickets.

More than 50 CEBL games will be broadcast live nationally on TSN and Game+ this season. Fans can also livestream all regular season, playoff and Championship Weekend games on CEBL+ powered by BetVictor, TSN+ and the CEBL Mobile app for iOS and Android devices.